While every business is unique, there are also a number of characteristics that apply to first-rate operations regardless of industry. These include:

Exceptional employees focused on:

Safety
Production of a quality product

Soundly capitalized for the long-term
Data driven management decisions
Continuous improvement
Simply “doing what’s right”

Our goals for Broken Pick are similarly straight forward. They can be summarized as follows:

Our philosophy: integrity, experience, and common sense
• Our investment: top-of-the–line Angus and Hereford genetics
• Our mission: produce elite, profitable cattle through genetic excellence
• Our focus: moderately-framed, high milk producing, calving ease cows, and bulls
• that produce high weaning weight, easy fleshing, top quality calves
• Our bottom line for our customers: profit, pride and eye appeal

To sum, our goal is to produce superior purebred Angus and Hereford seed stock for exceptional, performance-tested cattle.  We do not strive to be the "biggest" or the "best" - rather our goal is to provide our customers the "best value".

We are similarly excited by our F1 black baldy program. Using superior genetics both from the Angus and Hereford breeds, we are producing baldy heifers that excel as mothers and production units, and steers that produce dollars for their owners on grass or in the feed yard.